This Restaurant Marketing Guide is written for restaurant owners, managers, and marketing professionals. This comprehensive guide will ensure that your restaurant has the correct online presence. It will walk you through understanding the various parts of online restaurant marketing and then provide a step-by-step guide to doing it yourself.
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We are industry experts in restaurant marketing.
We'll handle the marketing, so you can focus on running your restaurant.
Our marketing strategies will drive more customers through your door.
We act as your entire marketing department at a fraction of what an employee would cost you.
We offer top of the line branding and design services. Our detail oriented process will create effective branding and design that is consistent with your restaurant’s theme and values.
The first thing we will do is evaluate your brand and develop the “Voice” and appropriate messaging to use across all channels. We’ll pin point your target market and position your brand so you speak directly to your customers and potential customers.
Once we put together your branding, we will move on to Logo Design, Menu Design, and design for Marketing Collateral for Print and Web.
Using us to design and build your website has a lot of benefits. We are experts in restaurant marketing, and by hiring us you will see the best possible results.
All of our clients receive a professionally customized website that is Search Engine Optimized (SEO). This means you will be on page #1 when some searches in Google.
All websites we design are responsive, so they look beautiful and are user friendly on a desktop, laptop, tablet, mobile phone or any other device. We even handle all maintenance, updates, support and hosting of your website.
At RMG by eBURGEON, we offer all-inclusive Reputation Management Marketing Services for Restaurants. We do it all for you. We start by getting you setup on RMG PowerListings® powered by Yext.
We set up your RMG PowerListings® with the correct name, messaging, hours, location, menu, images and more. We then submit your information to be immediately published on over 100 search engine, maps, apps, and local directories listings.
Every day we monitor your listings and engage with your audience. When there is a review written we write an appropriate response, when required. We will also reach out to the Restaurant Owner, if anything needs to be brought to their attention. We manage the content on all 100+ sites to make sure the information is correct. If there is a change in hours, menu, or other content we quickly update for accuracy.
At RMG by eBURGEON, we offer all-inclusive Social Media Marketing Services for restaurants. We start by putting together a restaurant’s SMM Strategy down to every last detail for an entire year. We then collaborate with the restaurant for a photoshoot and video shoot. We set up and brand all five recommended Social Media platforms: Facebook, Instagram, Twitter, Google+, and LinkedIn. We then integrate the Social Media Account with Sprout Social, a social media scheduling tool.
After setup is complete, we are able to execute the SMM Strategy. We create engaging campaigns that set the right culture and tone for the restaurant’s Brand. This includes photo editing, video editing, copywriting, and analysis. We then set up the campaigns for client approval. Client can provide feedback, make edits, and approve campaigns to be published.
At RMG by eBURGEON, we offer all-inclusive Newsletter Marketing Services for Restaurants. We do everything for you. We start by creating your Newsletter Strategy based on your specific Restaurant.
We set up your MailChimp account and integrate your list signups with your website. We design a branded card newsletter sign-up and hostess newsletter sign-up form to be printed and used in your restaurant. We also create a custom branded newsletter layout and load it into your MailChimp account.
Every month, we create your captivating newsletter campaign including photo editing, video editing, and copywriting. We then send out the test campaigns for client approval. The client can provide feedback, make edits, and approve campaign to be sent.
The analytics of each newsletter that is sent is reviewed to determine the email’s success. We make sure the emails are at or above industry standards for open rates, click through rate, and unsubscribes. Based on the data, we make adjustments if needed for the next email campaign.